The Wisconsin Department of Tourism unveiled its new ad campaign Monday on the opening day of the Governors Conference on Tourism in Appleton. The spots continue an advertising theme that for the past few years has focused on promoting fun in Wisconsin.

The first ad, scheduled to begin airing this month, features Matt Scott, a four-time Paralympian, who won a bronze and gold medal during the London and Rio games, respectively, and who has appeared in Nike commercials. In the spot, Scott is seen, among other places, touring Madison with stops at Memorial Union Terrace and at Eno Vino, a bar and restaurant on the upper floors of the AC Hotel at East Washington Avenue and North Webster Street. madison.com