Streaming device maker Roku is looking to expand its reach in homes and on the go – a strategy also aimed at generating revenue.

Later this month, the company will let users subscribe to premium channels such as Showtime, Starz and EPIX – no HBO as of yet – within their Roku account and the Roku app. The Roku Channel will evolve into a destination not only for its free ad-supported movie and TV episodes, but also premium subscription content. USA Today