It takes a good deal of confidence to remove your own name from the back of every vehicle you build. But that's what Buick is doing, and it's got some good reasoning for making the change.
Starting with the 2019 model year, Buick will remove the "Buick" script badge from the back of its vehicles. The change started with the cnet, which received a mid-cycle refresh full of small quality-of-life adjustments, in addition to a lower starting price. As the 2019 model year consumes more Buicks, expect more badges to disappear.