Woodland Bank unveils rebrand

Woodland Bank on Wednesday announced a brand refresh inspired by the bank’s

modern philosophy of community banking. The new logo and branding elements feature a

contemporary design while drawing in features from the old brand to represent a nod to the bank’s past, Woodland Bank said in a news release. The bank’s website address is also updating to woodland.bank, although woodlandbank.com will still work and redirect to the .bank address.

The rebrand launch will be supported by a campaign called “Woodland Bank is Different”

highlighting how the bank is staying the same — by being different. The campaign will feature testimonials which has been a part of their marketing for decades. “A New Way to Bank. Since 1920” is a new tagline that represents the brand’s positioning.

Trees are still a prominent design aspect of the logo. New is water, representing the bank’s ever-evolving nature and that it is a local bank, here in the land of lakes.

“We are still the community-focused bank you have come to depend on for the past 100 years,” President and CEO, Brian Nicklason, stated. “Throughout our history we evolved to better serve customers' changing financial needs. While we celebrate our past, we look forward to our future.”

Woodland Bank has offices in Cohasset, Hill City, Deer River and Grand Rapids.