Swim makes a move to the heart of the HART district

Swim Creative has moved to new, expanded office space at 310 E. Superior St. in the center of the Historic Arts and Theater District (HART) in downtown Duluth.

The Historic Arts and Theater District was dedicated in the fall of 2015, with the goal of highlighting and supporting the visual, culinary and performing arts. Stretching from Lake Avenue to 9th Avenue East, and incorporating both Superior and Michigan Streets, it’s home to restaurants, artist storefronts and theaters, including the recently restored Norshor Theatre. And it has also been home to Swim, which spent seven years at 415 East Superior Street.

But recent company growth and the addition of several new hires meant that the Swim team was bursting at the seams of their old office space, the company said in an announcement. 

“Continuing to be a part of the HART District is important to us,” said Patrice Bradley, Swim’s founder, CEO and creative director. “We are a team of creative people, and being connected to the beating heart of our city’s creative community inspires, educates and motivates us.”

“There’s craft beer here, interactive escape rooms, artisan coffee, print publications and so much more,” continued Bradley. “These blocks are about celebrating creativity in all the forms it can take. And with the inventive, intelligent and artistic work our team turns out daily, we’re thrilled we can continue to say that the HART is where our home is.”

As Swim settles into their new space, they invite the community to drop by to witness their incredible Lake Superior views.

“If you end up feeling like you never want to leave,” adds Bradley, “We’ll understand.”